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Name, Image and Likeness (NIL) for College Athletes

Printage proudly supports name, image and likeness (NIL) efforts within the collegiate athletics community by enabling student athletes to sell on-demand apparel and merchandise to their social media following platforms directly through and customer configured e-commerce storefront.

Name, image, and likeness (NIL) refer to the right of college athletes to profit from the use of their name, image, and likeness. Historically, NCAA rules have prohibited athletes from earning money from endorsements, sponsorships, and other commercial opportunities while still in college, in order to maintain their amateur status.

However, in recent years, there has been growing pressure from athletes, lawmakers, and others to allow college athletes to profit from their NIL. In response, several states have passed laws that allow college athletes to receive compensation for their NIL, and the NCAA has also adopted interim NIL policies.

Under these new policies, college athletes can now earn money from endorsements, sponsorships, and other commercial opportunities, as long as the deals are not tied to their athletic performance or recruitment. This means that athletes can sign autographs, promote products on social media, and appear in advertisements, among other things, without risking their eligibility to compete in college sports.

The NIL rules have significant implications for college athletics, as they represent a major shift in the way that college athletes are compensated and recognized for their contributions to their schools and teams. It remains to be seen how the new rules will be implemented and enforced, and how they will impact the landscape of college sports in the years to come.

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